Gameness

Overview

Gameness is a super app enriched with crypto and NFT, where players participate in tournaments, education and events within esports. It launched as a spinoff of The Academys, which already served 400,000+ users across 130+ brands in 42 countries before the beta.

The Approach

The app needed to give players immediate access to tournaments and matchmaking. We studied player psychology and behavior through research collaborations with major gaming companies, then built the interface around immersion — a dark theme paired with vibrant colors that keeps energy high throughout the experience.