Case Study — 2024

InvestAZ

A fresh take on investing for Türkiye's financial markets — trading, portfolio and market data in one app.

Client
InvestAZ
Role
Product Design Lead
Year
2024
Industry
Fintech / Trading
InvestAZ mobile trading app — hero mockups

Overview

Bringing a fresh perspective to Türkiye's financial markets, InvestAZ is a destination for investors seeking more. I designed the mobile experience end-to-end: secure login with Face ID and passcode, identity verification, funding, live markets and watchlists, positions and portfolio, stock detail with charts, and complete buy & sell flows.

The Challenge

An investment app has to feel bank-grade secure and market-fast at the same time. Regulated onboarding — security protocols, agreements, KYC verification — must build trust without scaring new investors away, while the trading side has to surface dense, real-time market data in a format that reads at a glance.

The Approach

Typography and color do the heavy lifting: Inter keeps dense numeric tables legible, and a calm teal identity gives the brand warmth against both light and dark surfaces. Onboarding is staged so users only face one security step at a time, and once inside, everything orbits the two screens investors live in — the markets list and their own positions.

InvestAZ typography and color — Inter with a teal identity
Secure login with Face ID and passcode screens
Identity and address verification (KYC) flows
Financial information — bank account and funds screens
Markets, watchlist and search screens
Investing and positions overview
Trade and position detail screens
Stock details with live charts
Buy and sell flows with deposit screens
Outcome
End-to-end

The complete investor journey — from Face ID login and KYC verification to funding, trading and portfolio tracking — designed as one coherent system.

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